Transformation Theater
By Lea Hickman and Marty Cagan Recently we’ve been writing about two very common and very problematic forms of theater: product management theater, and product leadership theater. We’ve been...
View ArticleThe Product Model at Amazon
By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most...
View ArticleAI Product Management
By Marty Cagan and Marily Nika Recently I have co-authored a few articles allowing me to highlight different product coaches, and in this article, I’d like to highlight Marily Nika. Marily specializes...
View ArticleGood Product Coach / Bad Product Coach
With the release of TRANSFORMED, the good news is that we are hearing from more companies than ever before that believe they need to begin the journey to the product operating model. The challenge is...
View ArticleBook Discussion Guide
Overview Since the first edition of INSPIRED was released in 2008, there have been occasional groups and book clubs that have reached out asking for some suggested discussion topics. These requests...
View ArticleGood Product People
Recently Shreyas Doshi published a reminder that the vast majority of the best product people are not likely to be spending their time on social media. His point is that the best product people are...
View ArticleTransformation Regrets
I was speaking to someone recently that had just finished reading the new book TRANSFORMED, and a question she asked caught me by surprise. She was saying how her favorite part of the book was...
View ArticleThe Product Model in Traditional IT
By Marty Cagan and Chris Jones Taking The Product Model Beyond Product Organizations Since the new book TRANSFORMED launched three months ago, we have been both thrilled and humbled to see the book...
View ArticleThe Product Model and Org Design
When a company is transforming to the product model, one very common question we often get is whether they will need to reorganize as part of that transformation? TL;DR: in most cases, a reorg is not...
View ArticleThe Product Model in Government
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the product model apply to...
View ArticleThe Product Model in Outsourcing
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the product model apply to...
View ArticleThe Moral Case for the Product Model
In virtually all of my writing and speaking, I try to make the business case for the product model. I’ve taken many different approaches, from the need to better take care of your customers, to the...
View ArticleCoaching Feedback
Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a technique for helping with what is arguably the single most critical skill for a manager or a coach working to develop her...
View ArticleCoaching Founder Mode
Sometimes naming an important but nuanced concept can give that concept real power. I would argue that’s what happened when we named the concept of product discovery, and I’m seeing the same thing...
View ArticleIs Product Art or Science?
One question that has come up since the beginning of tech-powered product creation, is whether creating products is fundamentally art or science? In my mind there was never really a question that it...
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